Do all retailers have to join from the start?

No. The site shows the shops that share stock. More can be added one at a time, and a shop without the connection appears as before, without stock status.

Who owns the customer?

The shop. The reservation goes to the shop, the purchase happens in the shop and the customer relationship stays there. You get the connection and an answer on the product page.

What if the stock figure is wrong?

Stock is read from the shop's till and updated continuously, so the source of error is the same as in the shop itself. A reservation is a request the shop confirms, not a binding purchase.

Does it work for things other than bikes?

Yes. Anything with an article number and a stock figure in the till can be shown: accessories, clothing, spare parts.

The customer sees which shop has the bike in

The traffic is already on your site. What is missing is the link out to the shop floor.

What does the visitor see on your site?

The shops share their stock of your products back to you. On your product page, a button sits next to the buy button: check retailer stock. The customer sees which shops have the model in their size and colour, how far away they are, and can reserve it for collection on a given day.

The model is established with several large brands in Europe and does not need inventing. What is missing here is the link between the shop's till and the brand's site, and that is the part we do.

Step	Who	What happens
1	The shop	Stock of your articles is read from the till and shared to you, per size and colour
2	Your site	The product page shows which retailers have the model in, sorted by distance
3	The customer	Picks a shop and a day and reserves the bike for collection
4	The shop	Receives the reservation, confirms it and meets the customer at the door

What does the shop gain, and what do you gain?

The gain runs both ways. The shop gets the customer through the door instead of a parcel in the post: a test ride, accessories, service and the next purchase. The brand does not lose the sale just because its own product page cannot say where the bike is right now.

For the retailer it is also traffic it does not have to buy. The customer has already chosen the model on your site; all that remains is choosing the shop.

The shop: the customer walks in, with a bike they have already decided on.

You: the product page leads to a sale instead of to a search somewhere else.

The customer: an answer to where the bike is, without ringing around.

What is required of the shop?

That stock can be read from the till, per article. It is the same connection we build when the shop loads your product data into its POS, so shops that already have that part are in practice ready. The shop decides which articles are shared, and the stock is kept current so that a bike sold in the morning cannot be reserved in the afternoon.

If the shop has EAN on your articles, the matching takes care of itself. If EAN is missing from your data, we start there; see the page on product data to retailers.

Why start with a pilot?

We suggest trying it with one shop and one range: stock that updates, a product page that shows it, a reservation that arrives. Only once the chain works for real is it worth talking about the whole network. A pilot takes weeks, not seasons, and shows where things actually stall.

Next step

Start at the small end

We suggest a pilot with one shop and one range, so that the whole chain proves itself in live use before anything is rolled out across your network.

A 20-minute call is enough to see whether there is something worth trying.

Book 20 minutes with us Or pick a time straight in the calendar

Frequently asked questions

Do all retailers have to join from the start?: No. The site shows the shops that share stock. More can be added one at a time, and a shop without the connection appears as before, without stock status.
Who owns the customer?: The shop. The reservation goes to the shop, the purchase happens in the shop and the customer relationship stays there. You get the connection and an answer on the product page.
What if the stock figure is wrong?: Stock is read from the shop's till and updated continuously, so the source of error is the same as in the shop itself. A reservation is a request the shop confirms, not a binding purchase.
Does it work for things other than bikes?: Yes. Anything with an article number and a stock figure in the till can be shown: accessories, clothing, spare parts.

Next steps

Product data to retailers What the retailer sees For suppliers