Your product data, right at every retailer

We make your range readable for the shop's POS and webshop, so your retailers can show and sell your products without keying them in by hand.

What happens to a range once it has left you?

You hand over a price list, an image bank and a product catalogue. Then the retailer takes over. In every shop, someone keys the same bike into the till, copies the same text into the webshop and hunts for the right image in the folder. The same work is repeated shop after shop, and the result is different every time.

It shows. One model goes by different names at different retailers, the article number does not match the EAN, the image is last year's and the specification is missing. A customer searching for the model name finds ten pages with the same text.

We build the connection once, from your data to the format the shop's POS and webshop actually read. The shop picks the models it wants to stock and gets them ready made, with article number, EAN, name, prices, stock status, images and specifications. We have no POS and no webshop of our own; we make your data usable in the systems the shops already run.

Five tracks, from the shop and back to you

The first three concern the individual retailer, the last two your whole network.

Product dataYour range, ready to load into the shop's POSArticle number, EAN, name, prices, stock, images and specifications in the format the POS or webshop reads. The shop picks models and downloads a ready file.How we deliver the product dataProduct copyUnique copy per shop, not the same paragraph on 200 sitesIdentical manufacturer text on many sites is exactly what Google filters out. We write a separate text per retailer from your specifications, and the shop decides whether it goes live at once or is reviewed first.Read about the copy on the product data pageConnectionsThe POS, the webshop and your API in one chainWe connect the shop's POS to its webshop and the webshop to your data. If a stock link is needed we do that part too.See the POS systems and webshops we connectLocal stockThe customer sees which shop has the bike inThe shops share their stock of your products back to you. A visitor on your site sees which retailers have the model in and can reserve it for collection.How stock on your site worksSpare partsA working layer on top of your dealer portalBuilt for how a workshop searches: filter by model and generation, see which part sits in which version, stock versus order item, and order from you or pull to the POS.What the working layer looks like

Why can we say this?

We run a bike shop ourselves and sit with the same price lists, portals and image folders as your retailers. That is where the need comes from, and where we try what we build.

We build the connections once and then maintain them for every shop that uses them. Trek Bicycle Store Gothenburg has been running on Trek's own data flow since the spring: the central warehouse shows in the shop's webshop and web orders go on to Trek without anyone keying them in again.

We already read the industry's standard flows. If your data is in DST or Veloconnect, we start there. If you have a price list and an image bank, we start with those.

Next step

Start at the small end

We suggest a pilot with one shop and one range, so that the whole chain proves itself in live use before anything is rolled out across your network.

A 20-minute call is enough to see whether there is something worth trying.

Book 20 minutes with usOr pick a time straight in the calendar

Frequently asked questions

Which suppliers is this for?
Brands, manufacturers, importers and wholesalers that sell through retailers in the bicycle trade. API, dealer portal or a price list in Excel makes no difference; we start from what you have.
Do our retailers have to change systems?
No. We have no POS and no webshop of our own. The data is delivered in the format the shop's existing POS and webshop read, and the shop keeps working in its own systems.
What do you need from us?
Access to your product data: a price list, an image bank and an EAN list, or access to an API or dealer portal. Making the data readable for the shop's systems is our work.
How do we start?
With a pilot: one shop and one range. Only once the chain works in live use is it worth talking about the whole network.

Next steps

Product data to retailersStock on your siteWhat the retailer sees