The shop picks models and downloads a ready file instead of keying in articles by hand. Prices and stock are kept current.
We deliver your product data straight to the retailer, in the format the shop's POS or webshop actually reads. The shop picks models and format and downloads a ready file. Nobody copies fields by hand.
Every article carries what it needs to be sold and found:
Variants get rows of their own. A model in three colours and four sizes is twelve sellable articles in the till, not one product with a note.
Prices and stock are updated continuously from your source, so the figures in the shop do not go stale. An API can be read several times a day, a price list whenever it is replaced.
New model years are added when you release them, and discontinued articles are marked rather than left as sellable. The shop decides what is published.
We start from what you have. The more structured it is, the faster it goes, but a price list and an image bank are enough to begin.
| Input | What it is used for |
|---|---|
| Price list with article numbers | The foundation: article, name, purchase price and recommended retail price |
| EAN list | Matching against the shop's register and the till's scanner |
| Image bank | Images per article and variant, at the resolution you publish |
| Specifications | Filter values and product copy: frame, motor, battery, gears, weight |
| API or portal access | Continuous prices and stock without anyone sending files |
If your data is in DST or Veloconnect we start there, so you do not have to deliver the same thing twice.
Most of what we fix is the same thing supplier after supplier. It is not carelessness. The data was built for a different purpose than the shop's till.
| Problem | What it means in the shop | What we do |
|---|---|---|
| EAN missing | The till cannot scan the article, the webshop cannot match it | We ask for your EAN list and link it to the article numbers |
| Images without article link | The shop hunts for the image by hand | We match image files to article and variant |
| Variants without their own rows | Sizes and colours cannot be sold or stocked separately | We split the model into sellable articles with their own numbers |
| Categories that do not match the shop's | Articles land in the wrong department, or in none | We translate your category structure to the shop's |
| Specifications as free text | No filters on the web, and the text cannot be reused | We break the values out into fields |
Run your models through our copy engine and every retailer gets its own search-optimised product copy, written from your specifications. Otherwise everyone pastes in the same manufacturer text, and identical text on many sites is exactly what Google filters out; then only one of your retailers is visible.
The shop decides whether the copy goes live at once or is reviewed first. No extra work is required in the shop, and you do not have to write anything new.
Next step
We suggest a pilot with one shop and one range, so that the whole chain proves itself in live use before anything is rolled out across your network.
A 20-minute call is enough to see whether there is something worth trying.