Customers see the full range with delivery times, and the order goes on to Trek without anyone typing it again.
A Trek shop always has more models, sizes and colours at the importer than it holds in store. A customer searching online sees only what happens to be in the shop, and often gives up believing the bike is sold out.
We built the link to Trek’s systems so the shop’s webshop shows both its own stock and the central warehouse. If the bike is not in store, the page says when it can be delivered instead of dropping it from the range.
When a customer orders a bike held centrally, the order is passed on to Trek automatically. The shop avoids entering the same order twice, and the customer gets an answer that holds.
Four things that otherwise require somebody to track two systems at once.
The shop’s till remains the record for what is in the shop. On top of that we add Trek’s stock as a second source, with a clear difference between the two in the customer’s view.
The shop keeps control of what is published. If a model should not be sold online that is a setting, not a reason to switch off the whole flow.
The integration is built and running at Trek Bicycle Store Gothenburg. On their bike pages the shop’s own stock sits beside the central warehouse, and orders for what is not in store go on to Trek.
See the bikes at Trek Bicycle Store GothenburgThe shop sells from a warehouse bigger than its premises.