Specialized’s range, all the way into the shop

Bikes, e-bikes, apparel, shoes and accessories with article numbers, EAN, sizes, copy and images in place.

One of the few brands where everything is available

Specialized is unusually well documented. The range is described down to the individual size and colour, with an article number and EAN on every variant, and the copy exists in the local language rather than needing translation afterwards.

That means a Specialized dealer does not have to choose between entering the range by hand and skipping it. We can fill the shop with the whole brand, not only the models somebody had time to type in.

We fetch the data, match it against your article register and place the products in the structure you already have. You do not need to export anything from the till to get started.

What comes with each article

The data is complete enough to build a selling product page from, with no rework.

Article number and EAN per variant, so every size and colour becomes its own scannable line.

Sizes, colours and model years taken as they are in the range, not guessed from the product name.

Descriptions and bullet points in the local language, not machine-translated from English.

Recommended prices, and high-resolution images that scale to your site.

How we do it

The work runs in three steps and asks nothing of you beyond deciding which parts of the range you want online.

We fetch the range and normalise it into one shared format.

We match it against your article register on article number or EAN, and list whatever lacks a safe match instead of guessing.

We publish into the structure you already have, then keep the data current as new model years land.

If you would rather not put the whole brand online, start with one model line or one category and grow from there.

The whole brand, not only what somebody had time to enter.

EAN on every variant, so till and web speak the same language.

Local-language copy and sharp images from the start.

The range is already described — we make sure it reaches your shop.

Next steps

Supplier data Central PIM Product texts and SEO