The Duell range, images included

We fetch parts and accessories from Duell and take care of the image material that comes with them.

The image material is often what stalls things

Getting article data in from a distributor is manageable. What usually stalls the work is the images: they arrive in large files, in volumes nobody has the patience to sort by hand, and they still have to be tied to the right article number to be of any use.

Duell distributes parts and accessories and publishes extensive image material. We fetch both the article data and the images and connect the two.

The images are adjusted in size and format before they move on to the web, so product pages do not load a file made for print.

What gets fetched

Accessories sell on appearance, which makes the image at least as important as the specification.

Article numbers and EAN codes per article and variant.
Name and category for searching in the POS.
Image files linked to the right article number.
Price lists with your purchase terms.

How the files are handled

Large image volumes require the linking to happen automatically, otherwise it never happens at all.

Images are matched to article numbers instead of being named by hand.
Files are resized to formats that suit the webshop.
Articles without an image can be listed rather than discovered by a customer.

You get a range where the product pages actually show the goods, and where new articles arrive with an image from the start.

Parts and accessories created with the right article numbers.
Images linked automatically instead of manually.
File sizes adjusted for the web.

An accessory without an image does not sell, so it should not be published without one.